Locked Groove chocolate records are chocolates aimed at aging music lovers. The vinyl record
is replaced with an edible chocolate record in varying flavours reflecting the genre of music.
For example, the punk record, has chilli
flavoured chocolate inside the package.
Special consideration was taken into account
for the advertising of the chocolates. The musical theme running throughout the brand lends itself
to some creative advertising. Large posters were put up advertising the chocolates, mimicking the way upcoming musical events are advertised.