The RIOT! range of labels was designed for a small boutique winery located in the Adelaide Hills. The owners wanted their wine to have a healthy amount of shelf appeal and catch the eyes of a younger market. The label was designed to appeal to a youthfully savvy market who enjoy wine but are not swayed by traditional, staid wine marketing. The tongue-in-cheek graffiti immediately draws attention to the label, and each bottle sports a unique design, all under the RIOT! rubric. The labels on the left retail for A$14 while the premium bottle on the right, for A$47.